Is Latent Semantic Indexing - LSI - Necessary

I'd like to simplify LSI. Instead of linking in all of the scholarly papers from those whose job with Google is to fight spam and make search engine results better for you; I am going to give you the down and dirty truth of what LSI is and why it is important to not just Google but all Internet entrepreneurs.

Since you're reading about LSI and its is not a common term I am going to assume you are familiar with Google products such as Adwords, Adsense, their search engine, etc. Most people use proper semantics and synonymic words in their website content and do not have to worry about LSI.

Latent Semantic Indexing: means that when you do a search online for a particular word or phrase Google searches the net not only for that term but for terms used in conjunction with it "semantics". The aforementioned is designed to return quality content.

Rather than providing quality content some webmasters initially found that spam would get them quick cash. Adsense started to see an increase in "click fraud" which meant a portion of Advertisers' budgets was getting drained by spammers. Through LSI Google is on track to cut back on bogus websites and advertisers.

Google devoted resources to update the Googlebot algorithm to make a distinction between quality and a spammy website.

Google's Adwords and Adsence business model is great because when it works correctly everyone gets paid. If you do a search on "Alligator shoes " that is what you want information on. The search engine returns info you are satisfied with so you go to a website. From the website you click on a link to an eStore that sells the shoe and you make a purchase.

Easy as 1-2-3.

The Webmaster gets paid when you click on a link while on his/her website.

Google gets paid from the "Advertised site".

The Advertised site gets paid when you make a purchase.

LSI is here to ensure everyone gets what they want when using a search engine. This also makes the Internet business playing field more leveled. It is important that you start or rebuild your website with themed content using LSI rules (know "rules" have been published but I like the word).

Themed content: Stick with what your website is about. It is important that search engine robots do not get confused when they visit your website.

Spammy website: over indulgence in keywords or phrases will not come across as quality content.

LSI: use synonymic terms in your content.

An easy method to determine what content search engine robots consider quality do a search. The information returned on the right is what you should model (not plagiarize) your sites content after.

Following the best is a good practice.

LSI separates spammy websites from those of quality. LSI is not a myth. Organic search engine optimization is the cheapest way to achieving higher page rank.

Individuals that do not make or convert their website content within LSI standards will see a slow drop in their search engine ranking. Google and other search engines will continue deindexing sites that have no content of value.

Is LSI necessary? I would suggest ensuring your website content relevancy is accurate

Websites are a great way to supply the Internet with content of value. Find your niche and build your website right the first time.

The Basics of Pay-Per-Click Links for Increased Traffic to Your Site

If you ever have done a web search lately you probably noticed the "Sponsor Links" section on the right hand side of the page. You may have even asked yourself, what are these links and how can I get them to work for my business?

What is pay-per-click?

These links are called Pay-Per-Click and can increase a website's traffic by large amounts. However, unlike other online marketing tools, Pay-Per-Click is just what it says, you only pay for the amount of times someone clicks on the link to visit your site. This can be extremely beneficial to any business because you only pay for the customers that actually come to your site.

Search engines such as Yahoo! and Google both use Pay-Per-Click and provide ways that your business can be found on the top search results for a given keyword. Pay-Per-Click is an easy and effective way to get your website on the top of search engine ranks. Unlike organic search engine results, which are ranked according to complicated algorithms, you simply pay to have your site on the top of search engine results. By charging only a small amount of money per click, PPC can have a huge return on investment for your business.

How can I use Pay-Per-Clicks for my business?

Getting started with PPC marketing is simple and easy. However, businesses do have two choices when starting such a campaign, they can either choose to run it themselves or have an outside company do it for them. There are several programs out there that allow you to run your own PPC campaign. However, these programs can be very time consuming and costly for your business to run and if you are like most businesses you probably do not have the time to waste on such a campaign. That is why there are many companies out there that are ready and willing to help you with all of your PPC questions and needs. Many run all aspects of the PPC campaign so all you have to do is sit back and watch your traffic and sales increase.

As you can see, launching a Pay-Per-Click advertising campaign can be a very easy and affordable way to increase traffic to your site. At the same time, because you only pay for the amount of people coming to the site, so you lose nothing if it does not work for you.

Search Engine Optimizaton (SEO) Singapore, What You Should Look for in a SEO Consultant

1. There are no secrets to SEO (Search Engine Optimization) techniques and SEO guidlines are already specified at the various Search Engine websites. If a SEO consultant tries to hide anything about their SEO implementations, you can consider chosing one that does not.

2. In my opinion, a SEO consultant should also have some understanding about Branding, Marketing Strategies, Web Design, Operation Culture, Vison & Mission & Values pertaining to his/her clients. So that in the process, this SEO consultant can offers credible proposals in support with your Company's long term goal and business operations.

3. SEO Implementation is not just about getting some SEO Experts or Consultants to re-architect your web structure. It also require active participation from the clients to actively support the SEO realization in their business operation, both online and offline. If someone tells you that only his/her SEO services are needed, he/she is only half-right.

4. There is no guarantee to no. ONE position in the search ranking result, as described at Google's website. Off course, there still be a good chance to be at the first ranking page - if SEO techniques are implemented professionally. Beware if a SEO consultant that tells you that he can guarantee top position, especially the FIRST position.

5. Each SEO consultant or Expert and SEO firms gives different SEO implementation period to actually see your SERPs (Search Engine Result Pages). Some 3 months, some 6 months, some will skip this. The longer it is, the better.

6. The FEE for SEO will not be cheap, because it requires a lot of creativities and SEO know-how experiences. The SEO service fee in Singapore ranges from a few hundreds to anything in the 5-digits value. Choose wisely, my suggestion is engage the service of the one that is value for money.

Say Kin Lee


Strategist


BizEngine Pte Ltd Building Value-Assets on the Web


http://www.bizengine.com.sg/

Search Engine Marketing Explained

SEM stands for search engine marketing, this is very basically a combination of promotional techniques and tactics to improve a website's ranking on search engines. There are two elements which deliver effective search engine marketing, which are SEO (search engine optimization) and PPC (pay per click) advertising.

Search engine marketing has become imperative to the success of online businesses mainly due to the growth and popularity of finding your particular website, products or services by using search engines. This means that most people use search engines to find their desired information regarding products and services. In fact it is true that 80-90% of online users are directed through the internet using search engines. So, now you can see that it has become important to get effective search engine marketing tactics to ensure that search engines and online users can find your website.

Search engine optimization is also sometimes referred to as website promotion, search engine promotion or website marketing. This is basically a process which naturally achieves search engine rankings and ensures that search engines find and include your website on their listings. SEO is basically a tactic which improves the levels and quality of internet traffic to your website. SEO techniques are generally made up of web design and development, content writing, link building, research and term analysis and other tactics such as website submissions and more. All these techniques is basically directed at improving the quality of online traffic to your website by raising the ranking level of your website on popular search engines such as Google, MSN and Yahoo.

So, if you have a website that you want to promote and effectively market on the internet, choose a leading search engine marketing company to deliver expert SEO and PPC services, ensuring you receive the benefits of successful internet marketing for your online business. A professional SEM company will deliver innovative and successful, expert SEO tactics to ensure your website gets maximum marketing exposure on search engines. Find a professional company on the internet, review services and compare with other SEO companies. Get online quotes and find more information on innovative and high-tech SEO tactics from chosen SEM Companies. Promote your website and allow your online business to grow through expert SEO tactics from a professional SEM company. Create a successful online business and market your website on the internet, allow a professional SEM company to harness the marketing power of the internet.

Only Pick A Fight You Can Win - The First Rule Of Successful Web Marketing

We're at least a decade into the Internet as a commercial medium. The top sites have been there for a long time, so if you're launching a site now, you have a lot of catching up to do.

Aren't a great site and brilliant products enough?

In a word, no. Consider the nature of the battlefield. Google is king of the Web - more than 70% of searches worldwide are on Google. And, in the B2B sphere, probably more.

Google actually prefers older, established sites - it even largely ignores new sites by 'sandboxing' them for 9 to 12 months. The big hitters have been there for 10 years or more, and they have thousands of mature links, many of them inevitably of good quality. They're the kind of sites that will be entrenched in the top positions on popular searches.

Now do you want to take them on? Do you have the budget, stamina and time? Or will you find a better way?

Only pick a fight you can win

To pick a fight you can win, you're going to have to operate smart. You're unlikely to want to take on Tesco (Wal-Mart, if you're reading in the US) by setting up a small general store next door, so why would you want to take on the Tescos of the online world in a similar kind of contest?

One of the areas we find people trying to pick the wrong fights is in financial services. From time to time we get an enquiry from someone who wants to rank on the first page of Google for 'home insurance', 'car insurance', 'pensions' and 'mortgages'.

There's next to no chance (within reasonable budget and patience boundaries) of getting them there because every bank and financial institution has been pouring loads of investment into marketing their sites online.

Many have been on the Web for years, and just as many of them have thousands and thousands of links. And, for regulated financial products, the poor financial services business will have government sites to contend with as well - Google loves government sites because they're the ultimate reference for so many matters.

Where's your niche?

You need to look at what makes you different. Particular product niches or geographical focus, perhaps? That's good basic marketing, not Internet marketing or SEO. Look at your products and services.

Let's go back to the mortgage example. Do you specialize in self-employed mortgages? Or do you have particular geographical focuses? 'mortgages in West Sussex' would be a much more realistic target than simply 'mortgages'.

Your Web site needs to reflect what your business, products and services are really about, not what you'd like to be about, or what you'd like to target. Be realistic. The tough targets can come next year, once you've started making some profit from your site.

Pinpointing your opponents' undefended side

So how can you find a niche where your competitor is weak? Think about the kinds of things you can do that your competitors don't or can't? If your business is already running, then the chances are, you already have figured out your niche offline. That's your starting point for marketing online.

Or look towards your business plan. A SWOT (strengths weaknesses opportunities threats) analysis (http://en.wikipedia.org/wiki/SWOT_analysis) can be applied in the online environment just as well as off-line.

But commission some appropriate key phrase analysis, researching both traffic levels and link competition, and your opportunities should be laid out in front of you. By this, I mean higher traffic key phrases that are relevant to your business, and that you should be able secure a first-page listing for on Google because the tougher competitors have ignored those pieces of prime turf.

These niches are normally there if you look hard enough and in the right places.

Winning your fight

Once you've identified your niche, you can attack on two fronts - Organic SEO and PPC. For successful Organic SEO, you need to do three things:

Write the copy with an awareness of your customers' needs and the strengths of your products and services - to be as competitive as possible, your copy should be optimized on your researched key phrases

Build links - one-way, non-paid-for links, so don't go in for link exchanges, and beware of anyone who promises you thousands of links very quickly

Ensure your site is built to enable search engine spiders to read your copy - it's best to use CSS

For PPC you need to:

Run ads on one system only - unless you have a large amount of time to manage the campaigns (or the budget to employ an expert to do it for you), choose Google Adwords or Yahoo Search Marketing or Microsoft adCentre. In the unlikely event you are profitably buying all the clicks you can and still have some budget, you should try the same profitable key phrases on another system as well

Start with the key phrases you have researched, then use the system's tools to research even more - and keep on researching as your campaign runs. With PPC, you'll almost certainly find yourself targeting more key phrases than with Organic SEO

Set a budget - and make sure you have set that maximum budget in the system to ensure you don't overspend

Set up Ad Groups and write copy - bear in mind you should try testing headline, content and landing page variations

Monitor, manage and test, test, test - keep a close eye on what's working and what's not; monitor bidding levels and CPCs (costs per click)

Work out your break-even point and be ruthless - if you can't make a key phrase profitable after a reasonable time, drop it. It's no use inflicting a hit on yourself through making a loss on PPC

Have patience and you'll win

Sandboxed or not, it'll take some months before you really start reaping the benefits of your Organic SEO. And although you can get immediate traffic from PPC, it's unlikely that you'll hit the jackpot right away.

Have realistic expectations and make a sustained attack on your competitors' weakest points and you'll have won the online fight.

Targeted SEO – How to Improve your Site with SEO

It is possible that you have provided good content on your site but seems like something is still missing. You are not getting the traffic that you wanted when you try to update the information most of the time. What seems to be the problem? Probably, you have overlooked the importance of search engine optimization. Yes, this aspect is very important. You need to be on the top page rank of these popular search engines so that you would be able to get the traffic that you wanted.

Here are some tips on how you can improve your site with the use of SEO.

1. Links and more links – You need to make sure that you would get popular links back to your site. If that site has a huge traffic, tendency is you would be able to acquire more traffic too on your site.

2. Appropriate keywords – Research and use the right keywords so that search engines will find you easily. Keep these keywords visible throughout the content. But remember that you need to use them appropriately.

3. Good Meta tags – With the use of meta tags or title tags, you would become visible to search engines. You can use these tags to pictures or other graphics on your site.

You do not need to overhaul your entire site just to gather more traffic. Just use and implement these simple techniques and you would have a brand new way of dealing with your business. Soon, you might be making money more than you have ever imagined.

4 First Steps to Make Money With PPC Publishing

Do research - You have to do research before you start PPC publishing. Making money with PPC publishing is possible with research. You have to research about the existing PPC ads, the content, the keywords, the trend and everything about PPC ads. This research is important to make your PPC ad most effective and profitable for you. This research will help you to devise the best possible PPC ad for your product or service.

Compile keywords – PPC ad is about keywords. Depending on your keyword, your PPC ad will appear in the result page. So you have to choose the appropriate keywords for use in the PPC ad. Find out the keywords after researching it the tools available. Find only the relevant keywords.

Write your ads –Next you start writing your PPC ad. The ad should be attractive and interesting. You have very small space available for the ad. So, you have to make the most of it. Make the lines that appear in the ad catchy and interesting. Offer something to the visitors to click there. You should add keywords in the title as well in the content of the PPC ad. This will make it easier to appear in the search pages.

Use a low daily budget - Set a budget. Set a low daily budget for your PPC ads. This will be helpful in keeping track of the expenses. Start with a low bid for the PPC ad. Keep the daily expenses at a set lower level. For profitable PPC publishing, you will need a low daily budget.